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dear friends, in riazor my blog, we will be in this little blog space sincere exchange with all my heart! Advertising invade into “urban romance” reveal the implanted in sex ads get on the TV show how
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zhao4 ben3 shan in the city of love story “in meditation.
2011/5/bottom, the national newspaper published the communication university of China XueJinWen Ph.D. Students of the article, he comments is “just in Beijing TV hits the city relationship” symphony “, the article said: “from the burden of social obligation to play city, art with aesthetic fantasy for mission level, the harmonic management ‘city’ series city play and love is weak, it is difficult to reveal the city with PiaoLou play the real art of moral character and aesthetic value.”
this is zhao4 ben3 shan of “urban romance” series for the first time so far from “official batch of Chinese Weight Loss was”, in unified issue of “national daily, also ran an article from the” baidu stick net friend I will jilt two pens “praise article,” “city relationship” is a light-hearted comedy “, the net friend comment on said: “‘ love ‘city for television series pressure, and not strict comedy’ facts’ spiral pipe socialist works.”
embarrassed or not, realistic or not, experts with the audience has different views, but for the city of romance symphony “in the increasingly fierce implanted in sex ads scene, and each man’s consistently criticism. Be net friend named “20 minutes to finish the plot of” the whole play 37 set, meantime implanted in sex ads customers, implanted in levels of deep, implanted in the various tricks, China has the most of the TV set. Zhao4 ben3 shan replied: “the show (” urban romance symphony”) will still have, “urban romance” concluded that won’t have. I feel if destroyed Recommended skin care products bad scenarios, make the audience feel stiff, that should be bad advertisement, the implanted in May be unable to avoid, not as an example.”
and we want to know is, how is implanted in sex ads get on the TV show, how to be invented, how again with millions of the meeting?
in the popular TV show not right before
2005/6/, zhao4 ben3 shan as art director and star in television series “the city of love” in KaiYuan boot, less than three months and shot well, in October 2006, the film in CCTV broadcast-1, reflect the strong winter also won the 10 th five-one project good drama prize. Every two years since the urban romance “will launch a sequel, and will premiere in CCTV. The February 2008 “urban romance 2″ with the February 2010 “urban love story” have a good reflection, but has led to “implanted in type advertisement” some argue. (in the city of romance 2 “, hoodwinks the cow the mark with product in the film XieDaJiao supermarket is everywhere, in the AD also had an actor in dialogue.) In 2011, zhao4 ben3 shan accelerated on the “urban romance” of the pace, claim external “urban romance” series of the fourth film “urban romance symphony” will be on the May Day holiday week on CCTV. But the city relationship symphony “is not the first three of the department of continuous track. On May 5, Beijing TV says, “urban romance symphony” took the lead in the Beijing TV aired on exclusive.
is the city relationship symphony “gave up the CCTV? According to media vice President, “urban romance symphony” producer LiuLiu director once told the reporters clarify, “urban romance symphony” change in the platform holds sowing, because CCTV request will 37 set cuts to 30 sets, destroyed the story of good. Previously, the city of love story “in CCTV from 36 set for shrinkage 30 sets.
CCTV why not for the city of romance symphony “concession? According to the statistics, 2010/Spring Festival played “urban love story” in CCTV a prime-time ratings as high as 6.73% evenly, uniform ratings soared to 17.23% share, “is 2010 CCTV in the highest rating since a TV series”, make CCTV a ratings 189% increase than before. Give up had so good ratings of the series sequel, CCTV given official the answer is: “Taiwan has made up for the rest of the play.”
dibon think “urban romance” symphony will be landing of CCTV in the TV everywhere after received the news has added to the BoYingQuan battling for the chapter, Beijing TV’s top for the first time in the race, the ultimate “urban romance symphony” flower falls yanjing, then will the second round BoYingQuan sign to tianjin TV, shandong TV, heilongjiang TV with shenzhen TV, get the BoYingQuan be not pleased from forbid the TV.
let’s not difficult to imagine in the city of romance “symphony before with zhao4 ben3 shan, Beijing translation company that TV’s passive everywhere. When advertisers increasingly relied on prime-time ratings, when “good TV series” prime-time ratings dedication to issue more and more obvious, “good TV series” on TV that the importance of the penis will ask. Ratings have support of the “a minute play”, each year China probably produce 10 department, the Shanghai media group of the director of the film and television play core 洽购 ChenFei introduced to the reporter said, and no one will take out to just make moves such as TV, on how much more than 95% of a stage play in the script must win as soon as possible. And this time zhao4 ben3 shan “accident go treasure,” each TV rob to struggle, where tube was implanted in advertising for the title. But from another Angle, and said, by the television station in the phase of “a minute play”, it is normal for advertisers in the eyes of BoBo nasal spray.
when the city relationship symphony “and the audience after meeting, some Internet release however open-minded to commented:” dibon think is CCTV embarrassed zhao4 ben3 shan, had just know that uncle according to the advertising and implanted in the plot difficult to space, can’t even cut CCTV, only to cut out all. Led lighting “
new advertising company operations
in search engine key into “BC analysts” keywords, first article achievement is not particularly well is statements noun illustrate: “BC analysts (brand content analysts) job is to keep the trade language into art language, responsible for art and trade the two completely different system dialogue, simple in various media art that is implanted in advertising, in to do as much as possible to get the audience and feel natural and receive.” And the rest of the search results on how much all point to a from Beijing and embellish media advertising company.
“BC analysts” this position, domestic “inventor” is also close to embellish media. In 2005, the phoenix TV executives, sun TV WangYiFei vice President in the United States came into contact with a new expression-brand Content sale (Branded Content Marketing, hereinafter referred to as BCM) : “in the contents of the programme (movie, TV, TV, network video, etc) as the carrier, product brand and the Content will be combined, and supplemented with a complete set of Marketing plans, comprehensive, broken form of Marketing.” In 2007 the nasal spray Hong Kong phoenix TV advertising vice President wang qian departed, and WangYiFei unique founded and run media. They from a beginning level is pegged to the “implanted in film and television advertisement” this is at that time show young market, the first single business is in the ZhaoBaoGang director of the “my youth who advocate” in implanted in the activities clothing brand Kappa.
since then, the whole embellish started based on the BCM BC analysts position, these people some from Shanghai theater academy, core drama college, there are bring major background, have a plenty of halfway out from their pods winter the screening of the company in the script evaluation, mining trade space-after all, in the piece is the repertoire of preparation for party find out the proper let advertisers to plot. On one hand they want to try to link the structure of the script, do less modification; On the other hand, as far as possible to the request of customer satisfaction advertising, scripts, with advertisers, and producers, writers, actors, directors parties communication, final fantasy 7: the son of the coming to guarantee ultimate broadcast film and TV works content to the advertisement advertisement customer satisfaction, let the audience to receive.
YiRong is this group of analysts of a, she said the most proud of “creation” is in the city of love story (namely “city relationship 3″) opens with the heroine when open the back WangXiaoMeng general SaiOu, this car plot to be placed in the course of leading role, from the appearance to interior took sneaks away enough, even with all the advertising for mark (and after a year in the city of romance symphony “in this scene beginning level, full village do run flood general car). Several years, with more than 20 YiRong BC analysts the work, so stealth in feng’s film “the tangshan earthquake”, hunan satellite TV homemade drama “to watch meteor shower”, popular drama “WangGui and Anna”, zhao4 ben3 shan of “urban love story”, FanWei “eldest brother happiness of film and television works such as thing, for piece of party drew gold silver, also for them brought” the longest history advertising play “kind of name, or” banned in advertising spots in the movie “badinage. In general, BC analysts work half success, half failed. On one side is $embellish media get wind cast, preparation for the development of the listed more and more quick pace, is the other side of the “implanted in advertising” more and more views.
except to embellish the specificity and in “advertising implanted in” third party outside advertising companies, how many of the big movie domestic manufacturing company and all its trade to the writing of a scr